The Ultimate Guide to Instagram Marketing

Instagram is a photo and video-sharing social networking service that allows users to share content in the form of pictures and short videos, either publicly or privately.

Instagram is a photo and video-sharing social networking service that allows users to share content in the form of pictures and short videos, either publicly or privately. The app was created by Kevin Systrom and Mike Krieger, then acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock.

However, in this Day & Age, we must conform our ideas towards this app. Meaning, that we have to put this app to work for us , not the other way around .We must make our ideas work for us and not the app. In English, this means that we have to use our own words, thoughts, and opinions on how to best help ourselves in this app. For example, if a company or an organization is using this app as a marketing tool for profit purposes such as advertising!

Instagram Profile Optimization

In order to look professional, get more shop clicks, or just get more profile views, you need to optimize your Instagram profile. Instagram is a visual-based platform which means the content you share on your profile needs to be visually appealing. This can be achieved through the use of attractive images and beautiful fonts.

First and Foremost, we must start on “categorizing” your profile:

- Personality Account = Person

- Brand Account = Brand

- Themed Account = Theme

- Mix Account = A Mix of the accounts above

Understanding the category will help you define your profile even better, and help your perfect audience find you! Although, each type of account has it’s pros & cons! This is our Profile, it is optimized for Instagram Standards!

Framework Series Instagram Social Media Platform Fully optimized for better engagement results

Framework Series Instagram Profile Fully Optimized For Algorithm!

The Following requirements are needed for a wonderfully optimized profile:

- Clear Username that your Audience can quickly recognize you

- Your Actual Name/Brand/Theme + Niche, Ours was (Framework Series | Web  Designer)

- Niche Tag

- A Clear Description of what you do and are

- A Clear Call To Action (Contact us Now)

- Finally a Link to a Site that gives more information!

- P.S. Make sure to have a clear pfp describing the account type you have, our account is a brand, so we added our logo for identity!

Reach & Trust

What are we talking about? Reach & Trust.

Every social media account has its own niche, and that means that the audience behaves differently on each account. But for now we're only discussing reach and trust. To help you with defining your profile, you should understand the risks of each account type.

The Categorization of Instagram accounts for each business or non-business profile, the benefits and disadvantages

A Data Table that helps clear the ideal account for your Instagram profile!

Each account is ranked between 1–10 in three categories (Affinity = Trust), so you must choose which account to choose and stick with it!

The Personality Account Perceives a Model, which might be You or Dwayne the Rock Johnson! This Account must only display pictures of the model or related to the model in some type of way!

The Brand Account in the other hand, displays the brand’s identity through means of objects or products! Advertising and promoting products is the main goal within this type of account. No other Content is associated because it is regarded as the brand and must correlate with the brand’s values!

Meanwhile the Theme brand, it is in the name. It displays a theme or a broad category that audiences tend to relate with. Such as Nature, it is a broad category and anything related to nature can be posted within this account. However, exposure to products is certainly not recommended due to the fact that this account presumably displays a theme, not a brand.

Finally in Mix it is the mix of 2 accounts or a Hybrid in which a Brand & Model collaborate to promote products and share experiences of the model, which is great as well!

Marketing With Perfect Content!

Instagram is a social media platform that has grown tremendously over the past few years. It is now among the top ten most popular social media networks in the world.

The popularity of Instagram can be attributed to its photo-sharing features and filters, as well as its ease of use. These features make it an ideal platform for businesses to market their products and services.

However, there are also some disadvantages that come with using Instagram for marketing purposes. For example, there are many other social media platforms where you could get more exposure for your business than on Instagram alone.

Although many people believe marketing is about spending money on expensive advertising, it actually makes sense for us to stand back and look at how marketing works. We should also consider what we can do to make sure it's working for our business.

Content Plan

Content is what keeps any account from going viral. It is always difficult to get quality content, but we have to do the best we can with it. They post content so that they can see what their audience wants, but sometimes some people forget about building a strong relationship with them and instead focus on advertising, we need to deliver the content in a different way in order to develop a relationship!

Therefore we only have 3 types of content to share:

- 70% Engagement Content

- 20% Affinity Content

- 10% Sales Content

Understanding what to post is key to success on Instagram because it establishes trust among your niche and audience, but there are different types of content on Instagram as well.

3 Types of Content Formats:

- Video/Reels

- Stories

- Images

Moreover, depending on what you want to do, each content has it’s own benefits! In addition, when creating these types of content, you must post consistently, later on we will explain why!

Content Advantages and disadvantages for Instagram marketing

The "X" Represents that the Content Format does provide the feature included in the graph.

How to Adapt Your Marketing Efforts

Instagram is a social media platform that has been gaining popularity over the years. It is a photo and video-sharing app that allows users to share their interests, thoughts, and experiences with their followers.

Instagram marketing strategies are evolving as time goes on. As Instagram continues to grow in popularity, it becomes more important for businesses to have an Instagram marketing plan in place. This article will provide you with some tips on how your business can adapt its marketing efforts to be more successful on Instagram.

1) Post high-quality content:

One of the best ways you can use Instagram for your business is by posting high-quality content that people want to see. Posting great photos or videos will make your followers want to stay tuned in and engage with your posts.

Very remarkable detail. That’s about it.

Anyways, let's talk about consistency. Yes, discipline is good with social media as well BUT just posting consistently catches the algorithms eye! We will now talk about how the algorithm works and how it can help you increase gain followers.

The Instagram Algorithm

It's no longer difficult to say that everything is tracked these days. Every bit of information we give out online is collected and stored by a company. Yes, this may not sound very comforting but it can be used to our advantage - for example you could use an email tracking service to better understand which emails are reaching their target, or find out which links on your webpage got the highest clicks!

But we are focusing on Instagram only. The recently updated algorithm helps us understand how it displays content to our audience and what makes content so popular!

We start with a micro-engagement test. This small test is executed when the account user posts content to the platform and tests if it's Low- or High-Quality Piece Of Content. The Algorithm randomly picks 100 Followers from Your Account and The algorithm will track engagement rates & viewing time rates! If more than 50% of your followers interact with the post, it will be considered high-quality content. If below 50% interact with the post, then it will be considered low-quality content.

Therefore, we must now take in consideration on what type of content we publish to our audience, because Instagram appears to only want the best content to keep their audience within Instagram!

Obtaining the Right Audience!

Hashtags are a great way to increase the reach of your content. But how do you know which hashtags to use? The answer is simple: find influencers in your industry and ask them what hashtags they use.

Influencer marketing is a great way to get the word out about your product or service. If you have a high quality product or service, then it shouldn't be too hard to find influencers who will promote it for you.

This is occasionally the idea that is processed when it’s first mentioned, and it does not work like this anymore. Finding hashtags which are relevant to your niche can be really difficult and finding influencers to support you can be equally hard. Let's break it down step-by-step and see if we can't find a better way for you.

How to reach the audience you are trying to engage with through Instagram using hashtags and influencers

Reaching Audiences with Hashtags & Influencers can lead to better conversion rates!


When people use hashtags, they usually use common words that just about everyone else in the world uses. This makes them relevant but does not make them stand out to AI algorithms.

Moreover, Have you noticed that every time you use a hashtag (#love) on social media, the more posts with the same hashtag will be displayed - and that if you're not careful, it may end up getting buried by new ones?

That is why we must use hashtags accordingly, Like this:

< 10 k Followers:

- Start with 5k - 150k posts within hashtag

10k - 50k Followers:

- Start with 5k - 2M posts within hashtag

There are certain steps you can follow to increase the reach and engagement in your posts. This is done by categorizing the content into smaller, more relevant hashtags. Every time you do this, it'll increase your reach and pique the interest of a new audience.

Steps towards better hashtag engagement:

- Choose Low Competition Hashtag

- Rank Top on Low Hashtag

- Be Discovered by people

- Get more engagement on post

- Choose Higher Competition Hashtag / Repeat

We have an article dedicated towards hashtags in a separate page.


In the final section of this article, we'll be discussing influencer marketing. Influencers are great for promoting an account because they have a large audience and engagement rates. Finding the right influencer is difficult, but with your certain niche, you can track down which influencer is right for you.

In regards to marketing- it's not always about performing ads or adding content in their page. Creating a link that leads to you would suffice. If a high-engagement influencer engages with you, the algorithm may consider that a sign to bring in more users. As such, your content would be distributed to a broader audience. This is helpful for both parties: The influencer will receive more exposure and you'll gain new readership.

It is typical nowadays to use hype groups on social media to get more engagement. A person asks influential people who have a large number of followers (usually over 10k) to join a group and the person asks them to like their post. Driving engagement rates through the roof, which is great since it allows for consistent exposure and leads within your posts. Down below are some sections that are practiced daily to market content.


- Lower costs

- Effective

3 Types of Shoutouts:

- Timed ( Renting a Spot on their page) $

- Permanent $

- Story $$

Share 4 Share:

- A mutual agreement in which 2 account’s share each other’s content

- Recommendations to each other

- You lose trust

Final Thoughts...

This article was not intended to be in depth but it does provide a lot of information about Instagram marketing. The final thoughts are that; more outreach will be required in order to gain reach and followers, following these tips can help you get there faster!

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